Amazon is expanding at a rapid pace to become the largest e-commerce platform in the world and is even out-performing the most popular e-commerce sites in different countries.Weiterlesen
Amazon Internal Profitability and Why it is Vendors’ Faults
Alex will explore how vendors perceive Amazon profitability as well as Amazon’s self-perception of profitability.Weiterlesen
Get ready for Amazon Prime Day 2021
While Amazon always keeps a tight lid on the exact date of Prime Day, several sources have revealed that it … Weiterlesen
10 Smart Actions – Wie Sie Ihr Daily Amazon Business richtig steuern
Der tägliche Umgang mit Amazon kann frustrierend sein. Alles im Blick zu behalten, ist eine der größten Herausforderungen. Wir geben Ihnen 10 Handlungsempfehlungen wie Sie ihr Daily Amazon Business richtig steuern und so effektiver arbeiten. Weiterlesen
Brand optimization: steps to success on and off Amazon
Building up a strong and consistent brand presence on Amazon is crucial for success. Combined with Amazon Advertising, your brand content (from product information to a strong brand store) has a massive impact on expanding your audience and increasing sales and market share on Amazon.Weiterlesen
Visual Branding: Using Product Images to Build Your Brand on Amazon
A picture is worth a thousand words… and on Amazon, it is worth even more. As our world shifts to digital, the importance of visual content is increasing exponentially.Weiterlesen
Amazon Retail: How to Handle Chargebacks, Logistics and Negotiations
Deep dive into solution approaches, methods to minimize these issues and examples of best-in-class approaches to help your Amazon business come out on the other side stronger than ever.Weiterlesen
7 Tips for a Successful Product Launch on Amazon
Are you interested in selling products on Amazon? Are you currently a vendor or seller but are curious about launching your products in new marketplaces? Are you selling across multiple Amazon marketplaces and curious how to develop a successful cross-market approach? Whether one or all of these apply to you and your Amazon business, this live stream will provide an overview of the fundamentals that go into Amazon product launches.Weiterlesen
WHAT’S YOUR POTENTIAL? HOW TO ANALYZE YOUR AMAZON CATEGORY AND GET THE MOST OUT OF IT
Understand which product segments are important for your business and your products and what consumers are willing to pay.Weiterlesen
The New Amazon Normal – Main Challenges of Our Clients in 2020
2020 was a year that turned everything upside-down, and business on Amazon is no exception. From strategy to advertising, content … Weiterlesen
HOW TO DRIVE INCREMENTAL SALES ON AMAZON – WE FOUND THE MISSING LINK!
All marketers face the same problem – how does my marketing campaign impact my sales? How much would I have made without … Weiterlesen
YAMAHA CASE STUDY: BUILDING UP YOUR BRAND ON AMAZON
Take a deep dive into understanding the real success of Yamaha on Amazon with factor-a experts Alice Gossrau, Head of … Weiterlesen
MANAGE YOUR INVENTORY: CONTENT MONITORING ON AMAZON
Content optimization is a key factor in achieving success on Amazon, but it is only half the battle. Content Monitoring … Weiterlesen
Prepare your Amazon Prime Day now or regret later
Due to the Covid Pandemic there were rumors that the Amazon Prime Day will be cancelled in Fall. While Amazon … Weiterlesen
Use Amazon Advertising to push your Non-Amazon Business
Amazon’s Display Advertising program (DSP) offers huge opportunities to Vendors and Sellers to increase sales or brand awareness on Amazon. But wait: that is … Weiterlesen
Wechsel in der Führungsebene von factor-a
Roberto Russo wird neuer Managing Director der Amazon Agentur factor-a – part of Dept aus Köln. Der ehemalige Head of Product ersetzt den bisherigen Managing Director Michael Hajut.Weiterlesen
Das Amazon Hybrid Modell: Das Beste aus beiden Welten?
Immer mehr Unternehmen nutzen heute sowohl das Vendor Central als auch das Seller Central, um die Vorteile beider Plattformen auf … Weiterlesen
Let’s talk Review Management
Mit Kundenrezensionen stellt Amazon für Seller und Vendoren nicht nur ein Feedback Tool zur Verfügung. Geht man es richtig an, … Weiterlesen
Amazon ist in den Niederlanden gestartet
Amazon.nl ist live. Was müssen Hersteller und Marken jetzt wissen, um sich einen Vorsprung zu sichern? Wir geben den Überblick.
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imm cologne: Nutzen Sie die Chancen im Home & Living auf Amazon
Auf der Touch by imm cologne Bühne gab Nils Zündorf spannende Tipps zu Amazon als Marketing-Powerhouse und zeigte einige Gründe auf, wieso Sie dieses als Marketing-Tool auf keinen Fall vernachlässigen sollten. Erfahren Sie, welche Chancen es gerade jetzt im Home & Living gibt und welche Challenges dafür bewältigt werden müssen.Weiterlesen