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The Cannibalization of Amazon Advertising: Sponsored Display Ads vs. DSP
Amazon advertising is no longer an option for online retailers- whether they are selling on Amazon or not. As Sponsored Display Ads and the Demand Side Platform (DSP) continue to evolve, the control and customization of advertising with Amazon is expanding rapidly and, in order to take full advantage and bring your online business to the next level, you need to keep up.
On Tuesday, March 23, Björn Schaele of Amazon will join factor-a Managing Director Nils Zündorf as they discuss the new Sponsored Display Audiences feature and the options it offers advertisers. Björn and Nils will evaluate the new options available with Audiences retargeting, the differences between Sponsored Display Ads and DSP, what is possible when advertising with each option and how to best leverage them to maximize your Amazon business. Join this active discussion, armed with the questions you want answered and learn from Amazon experts to better understand the best options for your e-commerce business.
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Managing Director, factor-a
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Who we are?
factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.