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The Amazon Hybrid Model: The Best of Both Worlds. Really?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms on Amazon’s Marketplace. This combined usage is known as the hybrid model.
While Amazon Vendors have lower fees and more sophisticated marketing tools – Amazon Sellers are able to enjoy more analytics, margins and control. Each side has their mutually exclusive advantages.
Alexander Ortner, Principal of Amazon Retail will talk about valuable insights on how to evaluate if the hybrid approach is right for you, and how businesses are using both Vendor and Seller Central to manage their catalog and growth on Amazon.
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Who we are?
factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.