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How to boost your sales with Amazon Advertising despite the crisis
Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can secure your e-commerce success in the future – if you use them correctly. The main pillars of Amazon Advertising solutions are Search and Programmatic Marketing. Combine these two and you can reach potential customers throughout their entire customer journey – on and off Amazon. And you benefit from Amazon’s data gold, because no one else knows their users as well and can use it to target ads as precisely as the online giant. With the help of Amazon Sponsored Ads and the Amazon Demand Side Platform (DSP), a powerful sales funnel can be designed. How does it work? Managing Director Nils Zündorf provides answers to these and other questions.
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Who we are?
factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.