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DSP Link-Out Campaigns: Utilizing Amazon to Drive Traffic to Your Website


WHEN

Thursday, January 28th, 2021

FROM

2pm – 3pm GMT

3pm – 4pm CET

WHERE

#homeoffice

YouTube Live stream

INFO

This event is free of charge

Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon.However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites. Join Laura Löbbel of factor-a and Joost Eijkens of DEPT in the upcoming live stream, as they discuss utilizing the Amazon Sales Funnel and Link-Out strategies in combination with Amazon Shopping data to drive awareness of your brand on and off Amazon, including how to blend Amazon into your Google campaigns. Explore and maximize all the options DSP has to offer your business.

Solid expert knowledge
Live Q&A
More than 1,100 live views
Hot topics

Speaker

Laura Löbbel

Programmatic Advertising Consultant, factor-a

Joost Eijkens

Digital Marketing Consultant, DEPT

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Who we are?

factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.

Interested? Register now for free!

Details

Datum:
Januar 28
Zeit:
15:00 – 15:45
Veranstaltungskategorie:

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