DSP Link-Out Campaigns: Utilizing Amazon to Drive Traffic to Your Website
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon.However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites. Join Laura Löbbel of factor-a and Joost Eijkens of DEPT in the upcoming live stream, as they discuss utilizing the Amazon Sales Funnel and Link-Out strategies in combination with Amazon Shopping data to drive awareness of your brand on and off Amazon, including how to blend Amazon into your Google campaigns. Explore and maximize all the options DSP has to offer your business.
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Programmatic Advertising Consultant, factor-a
Digital Marketing Consultant, DEPT
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Who we are?
factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.