Amazon Prime Day cancelled

How to kick off your own Shopping Event during Covid-19

Covid-19 has a great impact on most of our lives right now.

For Amazon this means: Amazon Prime Day has been postponed to an unknown date. The impact of this decision on CyberWeek is also unknown. For manufacturers this means the loss of one month’s sales normally made in only one day. All marketers now face the same problem – how do I manage to set up a unique Shopping Experience for my customers to make up for this loss? Every company needs to come up with new ideas to generate the best possible sales on its own. In this Live Session, Managing Director Nils Zündorf and Programmatic Advertising Specialist Kimberly Maggard will help you find creative ways to set up your own Shopping Event.

Who we are?

factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.